Information for Advertisers and Sponsors

General Information

Deva Radio has many Sponsorship and advertising packages which are available to businesses, large or small, in the City of Chester. Below are eight reasons to advertise on radio:-

EIGHT REASONS TO ADVERTISE ON RADIO

Beat The Competition


If you don't advertise your competitors will. Do not miss your chance to get the competitive edge needed in today's market.



Higher Company Profile


Advertising continuously keeps your name in peoples minds. If for example a customer wishes to purchase a new kitchen, your name will spring to mind. Radio reaches your customers effectively allowing you to generate new business.



Reach New Customers


Radio allows you to reach new customers, such as people outside your catchment area, who would otherwise not know of your existence. In addition, radio allows you to reach your customers on a one to one basis, who are more attentive to your message because radio is such a powerful source of information.



Pays For Itself


Research shows that advertising over a long period pays for itself with increased sales. Companies that advertise on radio achieve higher growth rates than those that do not.



Promote Positive Image


Radio advertising allows you to present yourself in a healthy and positive light that is not achievable with other forms of advertising. It also helps to maintain staff morale.



Increase Store Traffic


Radio advertising generates more sales traffic due to the enhanced awareness of your position. This can increase your sales in a further way, because research shows that for every 100 planned purchases, another 30 are unplanned and often due to just seeing on the premises.



Remain In Buying Process


Your business is kept fresh in peoples minds. Often even small purchases are planned, with customers shopping around for the best deal. Radio advertising allows you to remain in the buying process, where otherwise you may be forgotten.



A TERRIBLE THING HAPPENS IF YOU DON'T ADVERTISE -
NOTHING!

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